Leisure Sports Management :: Managing Sports

Introduction

Leisure Sports Management (LSM) represents people who want to make a difference. It represents those who wish to challenge the status quo, the mediocre, or the mundane and help to “CHANGE YOUR WORLD”.

LSM has built a major reputation in the world of sports marketing. Since its inception in 1974 it has grown steadily as a recognizable force in a market, which has developed enormously during the past decade. Its growth has been achieved through knowing its clients and forming a genuine understanding relationship with them.

What really makes LSM stand out is its ability to produce creative ideas around sports and support them with a professional and reliable service.

Indeed everyone working in the company has a specialized knowledge, which has created a unique relationship with sponsors, associations and governing bodies.

Within LSM there is experience of organizing several events for many major sports like Cricket, Athletics, Swimming, Badminton, Table Tennis, Billiards, Motor rally etc. but it’s Football & Hockey, that comes on the top of the list.

The Beginning
LSM, an associate of century old Sinclair & Co., was established by its current Chairman and Managing Director, Mr S S Dasgupta. The name LSM itself has become synonymous with management and promotion of sporting events in India both at the National as well as International level.

In fact, it would not be wrong to state that our main achievement has been to bring into vogue the word “SPORTS MANAGEMENT” in India. Before we started managing sports the whole theory of it was non-existent in the country. We started … others followed.

The association of LSM with sports management started with soccer in mid seventies and it contributed steadily in building up the game in the field of sponsorship and marketing through the dedicated efforts of its able team of experts who have undertaken many key projects in providing continuous flow of interesting events to Indian football lovers and has brought to country such illustrious personalities like: Bobby Moore, Roger Miller, Eusobio, Jose Luies Brown, Richardo Guisti, Enzo Fransescoli among many others.

LSM had also been successful in bringing to India such famous National Teams like that of Argentina, Cameroon, Hungary, Nigeria, Russia, Poland, South Korea, Yugoslavia, Zambia, Peru and Bolivia and great football clubs like Vasco-da-Gama of Brazil, Penerol F.C of Uraguay, Diamant F.C of Cameroon, Lyngby F.C of Denmark.

In 1982, LSM was instrumental in creating the most prestigious International Soccer Tournament in the name and style of Nehru Cup where top teams from all over the world participated.

In the year 1995-96 it was LSM who brought several big sponsors to introduce the National Football League played with 10 teams for 90 matches spanning over a period of three and a half months, which is now being played by 12 teams for 132 matches. Along with the league it re-structured the Federation Cup involving 48 teams from all corners of India. It was involved in sponsorship activities of inter state championship for several years.

LSM organized a major tournament in South East Asia (Bangkok) in 1994, for the Nigerian World Cup football team, known as the "SUPER EAGLES", and also fixed up a number of preparatory practice matches in Europe with Rumania, Sweden among others. Immediately on conclusion of the African Nation's Cup in April in the same year, which Nigeria won for the second time, LSM conducted tour of the team to three countries in South America viz - Colombia, Chile and Brazil to play a series of friendly matches, one of them against the Colombian National team.

It is LSM who commercialized the soccer activities in Kolkata by introducing sponsorship for Super League in early nineties. It was called Charms Super League. LSM had tied up with ITC to introduce the first ever State League in Kerala known as Scissors Kerala League. LSM was also involved in commercial exploitation of rights of Goa Super League and Stafford Cup in the past.

Besides being involved with marketing and development activities of Soccer in India for nearly three decades, LSM is also the exclusive marketing agent of the Bangladesh Football Federation (BFF). It is LSM who introduced National Football League in Bangladesh in the year 1999-2000.

LSM is proud to promote the century old Calcutta Football League (CFL). This association, in a way takes LSM back to its roots as the Company was born promoting major soccer events like Nehru CUP and CFL. In a landmark agreement LSM brought in Sahara India Parivar to be the Title Sponsor of CFL for a period of 5 years from 2006 onwards.

Introduction
Leisure Sports Management (LSM) represents people who want to make a difference. It represents those who wish to challenge the status quo, the mediocre, or the mundane and help to “CHANGE YOUR WORLD”. LSM has built a major reputation in the world of sports marketing. Since its inception in 1974 it has grown steadily as a recognizable force in a market, which has developed enormously during the past decade. Its growth has been achieved through knowing its clients and forming a genuine understanding relationship with them. What really makes LSM stand out is its ability to produce creative ideas around sports and support them with a professional and reliable service. Indeed everyone working in the company has a specialized knowledge, which has created a unique relationship with sponsors, associations and governing bodies. Within LSM there is experience of organizing several events for many major sports like Cricket, Athletics, Swimming, Badminton, Table Tennis, Billiards, Motor rally etc. but it’s Football & Hockey, that comes on the top of the list.
The Beginning LSM, an associate of century old Sinclair & Co., was established by its current Chairman and Managing Director, Mr S S Dasgupta. The name LSM itself has become synonymous with management and promotion of sporting events in India both at the National as well as International level. In fact, it would not be wrong to state that our main achievement has been to bring into vogue the word “SPORTS MANAGEMENT” in India. Before we started managing sports the whole theory of it was non-existent in the country. We started … others followed. The association of LSM with sports management started with soccer in mid seventies and it contributed steadily in building up the game in the field of sponsorship and marketing through the dedicated efforts of its able team of experts who have undertaken many key projects in providing continuous flow of interesting events to Indian football lovers and has brought to country such illustrious personalities like: Bobby Moore, Roger Miller, Eusobio, Jose Luies Brown, Richardo Guisti, Enzo Fransescoli among many others. LSM had also been successful in bringing to India such famous National Teams like that of Argentina, Cameroon, Hungary, Nigeria, Russia, Poland, South Korea, Yugoslavia, Zambia, Peru and Bolivia and great football clubs like Vasco-da-Gama of Brazil, Penerol F.C of Uraguay, Diamant F.C of Cameroon, Lyngby F.C of Denmark. In 1982, LSM was instrumental in creating the most prestigious International Soccer Tournament in the name and style of Nehru Cup where top teams from all over the world participated. In the year 1995-96 it was LSM who brought several big sponsors to introduce the National Football League played with 10 teams for 90 matches spanning over a period of three and a half months, which is now being played by 12 teams for 132 matches. Along with the league it re-structured the Federation Cup involving 48 teams from all corners of India. It was involved in sponsorship activities of inter state championship for several years. LSM organized a major tournament in South East Asia (Bangkok) in 1994, for the Nigerian World Cup football team, known as the "SUPER EAGLES", and also fixed up a number of preparatory practice matches in Europe with Rumania, Sweden among others. Immediately on conclusion of the African Nation's Cup in April in the same year, which Nigeria won for the second time, LSM conducted tour of the team to three countries in South America viz - Colombia, Chile and Brazil to play a series of friendly matches, one of them against the Colombian National team. It is LSM who commercialized the soccer activities in Kolkata by introducing sponsorship for Super League in early nineties. It was called Charms Super League. LSM had tied up with ITC to introduce the first ever State League in Kerala known as Scissors Kerala League. LSM was also involved in commercial exploitation of rights of Goa Super League and Stafford Cup in the past. Besides being involved with marketing and development activities of Soccer in India for nearly three decades, LSM is also the exclusive marketing agent of the Bangladesh Football Federation (BFF). It is LSM who introduced National Football League in Bangladesh in the year 1999-2000. LSM is proud to promote the century old Calcutta Football League (CFL). This association, in a way takes LSM back to its roots as the Company was born promoting major soccer events like Nehru CUP and CFL. In a landmark agreement LSM brought in Sahara India Parivar to be the Title Sponsor of CFL for a period of 5 years from 2006 onwards.