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LSM organized a major tournament in South East Asia (Bangkok) in 1994, for the Nigerian World Cup football team, known as the
"SUPER EAGLES", and also fixed up a number of preparatory practice matches in Europe with Rumania, Sweden among others.
Immediately on conclusion of the African Nation's Cup in April in the same year, which Nigeria won for the second time,
LSM conducted tour of the team to three countries in South America viz - Colombia, Chile and Brazil to play a series of
friendly matches, one of them against the Colombian National team.
It is LSM who commercialized the soccer activities in Kolkata by introducing sponsorship for Super League in early nineties.
It was called Charms Super League. LSM had tied up with ITC to introduce the first ever State League in Kerala known as
Scissors Kerala League. LSM was also involved in commercial exploitation of rights of Goa Super League and Stafford Cup in the past.
Besides being involved with marketing and development activities of Soccer in India for the past 20 years, LSM is also the
exclusive Marketing agent of the National Football Federation of Bangladesh (BFF). It is LSM who introduced National Football
League in Bangladesh in the year 1999/2000 and is currently running in the forth edition with sponsorship support of several
leading corporate companies.
We feel it as a matter of great pride that in a Cricket crazy country like ours, LSM was able to contribute an amount in excess
of Rs. 350 Million during its association with the "beautiful game". This, we are sure, has played a major role in popularizing and
improving the standard of Indian Football.
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